Vicky is the guardian of the Boal & Co brand. She has recently lead our successful Brand Identity programme; the result, a compelling and powerfully resonating brand proposition that has allowed us to achieve great differentiation from our competition.Mark Doyle, Director
Vicky Mackie BA (Hons) ACIM
Head of Marketing
Based in the Isle of Man, Vicky works closely with the management team and group specialists across the office locations to support business development and drive awareness of Boal and Co’s brand and expertise both locally and internationally.
With more than 16 year’s marketing experience spanning strategy, communications planning, events, brand management, digital strategy, advertising and PR, Vicky previously worked for an international trust and corporate services business before taking the newly created position of Marketing Manager at Boal & Co.
Vicky graduated in Business studies (with Marketing specialism) from Liverpool John Moores University in 2005.
In their spare time
Vicky is a keen baker and enjoys exploring the outdoors – walking, kayaking and cycling – with her husband and two children. She is a proud member of GirlGuiding and is a leader at a local Isle of Man Rainbow group.
Expertise
- Marketing strategy
- Brand strategy
- Events
- Advertising and PR
